Everything’s moving along so quickly now with Beautiful magazine that my feet feel like they’re barely touching the ground! Now quarterly, the Summer issue is due out in May and we’re going to be monthly from Jan 2012. The amazing news is that our predicted readership figures show that by our Autumn issue we’ll have close to 120,000 readers, which is not only exciting business-wise, but because we’ll be making positive changes to women’s lives!
I was going to say that with the day to day running of a magazine and the stress and pressure of it all, it’s easy to forget Beautiful’s mission, but it’s not easy and it’s always in the forefront of my mind. LOADS of similar magazines are now springing up out of the woodwork and rather than seeing them as competition, I am thrilled as we’re all in this together and we are a movement for change. We’re the new face of feminism.
It’s like the 1970s all over again and there’s so much passion and anger and driven determination and thousands and thousands of women are fighting for change. I feel proud to be right at the head of it and because I’ve been fighting so hard for all of the changes for more than five years now, I feel that some of my own philosophies are responsible for this huge tide of activism.
We’re still pretty much ahead of the rest of the media science-wise and our understanding of disordered eating, body image psychology and diet thinking and behaviour means that Beautiful will always be the market leader. So even if we were competitive and this was all just about business, I wouldn’t be worried. As it is business is a good second in line to a burning desire to make a difference to women’s lives.
I’m just so proud to be a part of these wonderful changes.
We’re right at the beginning of what is definitely a revolution for women. It’s utterly thrilling!
The Summer issue of Beautiful, which is a very special issue indeed, will be in the shops in May. If you’d like to subscribe or order one to be delivered to your home, please email us by clicking here
If you watched Half Ton Man, part of Channel 4′s BodyShock series last night and you can’t understand why this poor man is eating himself to death. If you listen carefully you’ll hear the explanation quite near the beginning of the film when the narrator talks about Patrick Deuel’s childhood and how his mother tried to ‘help’ his big appetite.
“Betty banned sweets.”
There you go. The answer in one sentence. It’s always there in every one of these programmes.
It was the same for 34 Stone Teenager a couple of years ago. I remember her ‘one sentence’. This time from her mother, rather than the narrator:
“She was a big baby so I put her on a diet when she was three.”
Why not keep watching BodyShock to listen for it. Along with Half Ton Man you’ve got Half Ton Mum and Half Ton Dad coming up. See if you can spot the root cause in one sentence and post it here.
…and all the other women’s magazines, too. Beautiful is going to be fabulous in print. Even if I say so myself. Everyone’s worked so hard on producing the magazine (which isn’t finished yet!) and people have been so lovely, generous and helpful. I just want to say thank you to all the writers, fashion and beauty people, photographers, layout designers, editorial assistants and of course, the beautiful models who have contributed towards making Beautiful something really special and different.
Beautiful is on its way!
If you don’t know what I’m talking about see the post below!
I think it is a great shame that you don’t see people with buck teeth and sticking out ears any more. Well, you do see them in real life, but not much in the media.
Appearance has become so standardised and that what we really genuinely and internally find attractive has to be labelled as ‘wrong’ and replaced by a kind of prosthetic and moderated version that is a received notion of attraction.
There’s a post early on in this blog about how we don’t choose what we find to be beautiful. It’s not really something that we have control over and I, for one, definitely like wonky teeth. Patricia Arquette, for example, has got slightly wonky, very English teeth and they are lovely. Kirsten Dunst used to have them but I’m not sure if she has any more and Isabella Rosellini has them.
I also LOVE a ginger man with ginger eyelashes. And I also like fat blokes and think they’re sexy (Ray Winstone). I like to look at bigger than ideal women, like Jane Goldman and Nigella Lawson.
But all this is besides the point really and just a rebellion against the ideal. It’s not the ideal itself that is the problem, it’s having an ideal in the first place.
Appearance is important to us but the aspect of appearance that we think of when we think of beauty – especially our own beauty – is always focused on physical flaws that we’re convinced other people can not only see but that they will accept or reject us for. But attractiveness is not about teeth or body fat ratio or hair colour, it’s about something intangible.
A soft voice, the way someone turns their head, the way a person smiles or the light in their eyes. If you look at someone you know and like, whether they’re beautiful or not, it’s not their definable looks that you like it’s their quirks, their essence, something about them that makes you warm to them, want a part of them, want to be with them.
So it’s the same for you. People aren’t looking at whether you’ve gained a pound or two or have got a spot on your chin or had a hair dye disaster, they’re looking for that intangible air that is you, that makes you different from other people. They’re looking for your quirks, internal energy – the light inside you, your confidence, your focus, your attention, your ‘you-ness’.
That’s why, when you look at someone who isn’t particularly physically ‘ideal’ and you find them as sexy as hell, you find them as sexy as hell!
And you’ll find that the people you do think of as sexy and attractive are the ones who care less about what other people think about how they look and who are relaxed and self confident. The most unattractive people on the other hand, are those who are obsessed with appearance – even the ones who think they look good have an air of tension and instability. When we feel self conscious about looks, we seem stilted and devoid of charisma.
We’re told right from birth, though, that the definition of beauty is in the detail – the hair must be straight and shiny, the teeth must be straight and white, slimness is essential, skin has to be clear and features have to be regular. So we strive for it and in doing this we lose the light and the uniqueness that really makes us attractive. We start looking for signals that we’re doing the appearance thing right and so are never relaxed enough to give anyone else a glimpse of our inner light and confidence. We don’t even bother looking outward at who we’re with at all and so the world is filling up with empty and shallow and ‘perfect’ plastic dolls.
Have some courage and make yourself happier by severing the thought control and coming to your senses. There’s an episode of Red Dwarf where the crew of the ship get hooked on a virtual reality game called ‘Life’. They wear a headset and experience the game as if it’s real. Everything in the virtual reality world is exactly how they want it – they have all the money and luxury and admiration they’ve ever wanted. Meanwhile, their real bodies are wasting away because they stop eating or sleeping or talking to each other.
If you’re heavily influenced by the media pressure to look a certain way, you live in the same kind of game. Except the world is far from perfect and you are continually promised the money, the luxury and the admiration you crave. The game is fixed so that you’re forever chasing something you can never really reach. Meanwhile, real life is passing you by and your real self is withering away and so are your genuine connections with other people.
It’s wouldn’t be a shocker if I were to tell you that a UK magazine had airbrushed a cover model’s arms to make them look thinner would it? But if I added that it was Practical Parenting magazine and the cover model is five months old, then how would you feel?
And what if I told you that someone in the US had been denied medical insurance because they were ‘obese’? No matter whether you think it’s right or wrong, or how informed you are about the real causes of obesity, you’d either feel angry towards the health insurers and the government legislation that makes it possible or angry at the obese person for eating too much and not caring about their own health. But when I tell you that the person in question is an infant that’s still breast feeding, then what would you think?
When babies are being airbrushed to remove their chubby creases and refused health care for being too fat when they have yet to eat a solid meal, things have gone far too far. The result is that babies as young as five months old are being taken to gyms across London to work out, to quell the fears of their image conscious yummy mummies who don’t want to be seen to have had a fat child. And even my friends are choosing to give their children Diet Coke, which contains a sweetener that is a chemical drug of questionable safety, rather than give them a drink that contains sugar because they’re worried about their child’s calorie consumption.
I’m usually irritated or angry about this kind of thing when it applies to adults but now I’m actually scared.
I have a lot to say about children and fat and about the massive drive in schools to coerce them into healthy eating that is going to backfire in a way that right now we can’t even imagine. It’s already affecting our kids as what used to be called ‘puppy fat’ precisely because it disappeared when the stored energy was used in adolescent growth spurts, is now staying put into adulthood. Which, if you can drag your eyes away from the fat itself for one second and look at the causes, is a big sign that the eating problems created by the interference with a child’s natural regulation of food are growing in parallel with the ‘healthy eating’ advice churned out and poured into the impressionable brains of our kids via the classroom by the Government and in the media.
Hundreds of medical trials and scientific studies have found that if you interfere with a child’s natural food regulation, you will cause your child to grow up with an eating disorder. Dieting mothers ‘infect’ their daughters with disordered eating and problems with self esteem and negative body image. Coercion into dietary restriction in children causes them to crave the banned foods and makes ‘unhealthy’ food more desirable. Just have a look at one small but widely ignored experiment conducted by the BBC’s The Truth About Food A couple of years ago.
When you give your child an eating disorder by teaching it that foods are good and bad and by trying to control their weight you could give them any of the disorders on the ED scale and that could be anywhere between anorexia and morbid obesity.
And morbid obesity is an eating disorder. Unfortunately, our society’s obsession with image and thinness means that when an eating disorder causes extreme thinness it gets a medical name that describes the disorder itself but when an eating disorder causes extreme fatness, it gets a medical name that describes the most socially unacceptable side effect rather than the actual problem.
And the statistics show that it’s much more likely that you’ll have a child with morbid obesity than anorexia. Luckily for you as a parent, morbid obesity kills your child much more slowly than anorexia does.
First of all, before you watch this video, I want to apologise to all of my Facebook friends who work for women’s magazines (most of you). It is funny and sort of true though. Well, it is actually 100 per cent true but I’m trying not to be offensive for once. Must be in a good mood.
There’s some kind of revolution going on and it’s caused by you and me and the wonderful world of the World Wide Web.
Curvy is in. And I mean IN. Vogue Italia, the coolio of cool in the fashion world has released a new website with a section called Vogue Curvy, a showcase for larger models and validation to readers who don’t conform to the skinny ideal. It isn’t perfect, in that most of the plus sized models featured are not plus sized in the real world (but that shows you how unreal the media world is!), but they do have flesh on their bodies, which is a step forward.
It’s not the first time this has happened. I remember over a decade ago (1997) when I wrote a feature for the Telegraph about how glad I was that Vogue had started using bigger models.
Here it is, with a picture of Sophie Dahl before she skinnied up:
Pictures of a then size 14 Sophie were all over the UK media. But it wasn’t just about her – magazines such as Elle, Vanity Fair, Vogue, and even men’s mags GQ and Esquire were using big girls as models. Normal women started to feel hope that the ‘lose weight’ hypnosis might come to an end and there was an excitement in the idea that women might be able to stop feeling like we were somehow wrong.
But the big girl trend didn’t last more than half a year. It turned out to be flash in the pan. All the women over a size 8 who had started to feel a glimmer of hope retreated back into hiding (and the biscuit tin). But the hunger for validation was still there. And it’s only now, with the Internet, that ordinary people can become very shouty and insistent about what they want. It’s only now that the mainstream media has to follow behind rather than lead the way.
These days thousands upon thousands of websites and blogs are dedicated to healthy body image. Normal sized women all over the UK and the US are fighting back and defying the media ideal. In what has become a wave of a kind of ‘new feminism’, we are demanding to be accepted as beautiful and normal – something that has been denied to larger women and girls for four decades.
The numbers of these healthy body image websites are growing so fast that the mainstream media has go no choice but to follow. The glossy fashion mags and the newspapers and TV will follow suit but they will pretend to be the leaders of the new way, of course, with this ‘curvy is in’ trend. Even though we will all snigger behind their backs knowing that we led the way. But this mass media turnaround will make a big difference because it’s a feedback loop and it will influence the thoughts and opinions of the people who don’t use the internet and people who aren’t aware of this backlash.
The Vogue Italia Curvy site is great. But if you get tempted to feel any humble gratitude to Vogue remember that the real heroines are the army of Internet blogging queens who are using technology to bring the women’s movement alive again in a brand spanking new and updated form. It’s admirable, even if I say so myself!
Also remember that the media is run by big business advertisers whose existence depends on you feeling dissatisfied, so there’s going to be a war.
PS: Click here to find a fascinating video of Sophie Dahl ‘The Early Days’ from the 1990s. Interestingly, she was much more famous when she was bigger.
Advertisers always try to appeal to our basic human needs. That shiny new car is really all about your status or if it’s a jeep travelling through the desert, it’s about your need for freedom. Cigarette adverts used to promise you glamour, power and sex (until they banned them because they figured out that cancer isn’t glam or sexy).
I was just reading about all this in a blog about minimalist living on the subject of desires and how we consume products and drugs and fashion and gadgets to fulfil fundamental needs, such as security, status and survival. Incidentally this is exactly why the latest advert for Special K ‘Love your jeans again’ shows a woman who has lost weight walking down a staircase into the arms of her approving and admiring women friends.
Fat = lonely
Thin = fitting in and being loved
The said blog, by Leo Babuta, says:
“Desires are manufactured in us, by advertising and marketing. They play on our natural instincts: for hoarding (security), for the pleasures of food and drugs and sex (desire for joy), for fitting in with clothes and bikes and gadgets (desire for friends), and so on.
“Desires like these lead to all kinds of problems — in fact, all the problems of modern society. They are rooted in the immense power of corporations in our society, and their drive for massive profits. Problems result that include obesity and related diseases, massive consumer debt, shallow consumerism, overwork (to make money for all these things), lack of true human connection, and more.”
And he’s absolutely right about that. But one thing that isn’t mentioned, and I’m not going to jump to conclusions about Leo Babuta – well, that’s not really true because I am. I presume that the lovely Leo has the mainstream view about what he calls ‘obesity and related diseases.’ I might be wrong because I like some of his philosophies a great deal, but I think that, like most people, he would be under the impression that people who get fat overeat out of a kind of greed – an inability to control themselves in the face of an abundance of highly palatable food that’s pressed on us by food manufacturers. He is forgiven for this, if he does think this way because there isn’t much information out there that shows any other viewpoint.
In fact, in the mainstream it looks like there is no other viewpoint possible!
But this is a huge myth. An assumption that is widely accepted as fact. There is another truer viewpoint than this.
So what is the other viewpoint?
People eat too much, that’s true and they eat too much to satisfy a basic human need. But that need is not to experience the joy of eating more than they should. Overeating is a normal and natural response to the threat of starvation – and that’s exactly how the human brain perceives a diet. That’s how your brain sees even the thought of a diet! After years of dieting, as soon as the idea of cutting down or eating less enters your head, you’ll be off to the local McDonalds for a supersize burger and fries. And your brain will convince you it’s the right move.
And overweight people think about dieting more than anyone else.
The human need that is being fulfilled by an obese person is to stay alive!
The instinctive drive to survive is the strongest motivator in any human being. So when you think about dieting remember that you’ve got no chance.
Unless you’re one of those people who has a pathological attachment to your image and whose self worth is based entirely on approval and who thinks status is more important than anything else – then your brain sees status as the best route to survival so it will oblige and let you diet as much as you want. You can even starve yourself to death if you like.
I spend my days helping people to overcome disordered eating caused by psychological disturbance about body image.
The hardest part of my job is getting people to see what the problem is and to help them to stop buying into the thin ideal. This is so brainwashed into us from such an early age that, even after I’ve shown them the absolutely sound and solid scientific and medical evidence that buying into the thin ideal is what makes it impossible to actually achieve it, people will still not allow themselves to be released from the struggle. They believe that the thin ideal will bring them all the confidence and happiness that they are convinced that they lack right now. Well, it doesn’t. If you’re a self conscious, anxious and unhappy fat person you’ll be a self conscious, anxious and unhappy thin person.
The problem is not your body, it’s your brain!
Here is an absolutely true and proved statement so read it again and again:
- In MOST people (98 per cent) The desire for the thin ‘ideal’ creates neurobiological reactions that make it impossible to get the thin ‘ideal’.
The truth is that the persuasion to achieve the thin ideal isn’t ever going to stop while big industries are making money from it. We’ll always be told: ‘Don’t look like that, look like this!’ And we’ll fall into the trap of feeling dissatisfied and we’ll try to make changes – an effort that will lead us to further dissatisfaction. So we’ll pay and pay and pay to try to get back to where we were in the first place!
“There’s never been a better time to buy… You’re living in the
factory, the product being manufactured is you.”
If you do buy into this, you are the product, and you’re turning yourself into faulty goods. You start off as happy and then you want something that’s designed to be impossible to get, so you continue wanting and the wanting takes over your life. You spend the rest of your life like a donkey running after a carrot on a stick. And the running is hard and exhausting and stressful. It makes you sick.
So stop chasing it. Make yourself well. Make yourself happy.
There’s nothing missing. It’s an illusion.
If you find yourself judging people, comparing your body, feeling either inferior or superior depending on how well the other person fits into the ideal – stop and think! Someone’s doing it to you too! Everyone’s doing it to each other. We’re just passively letting ourselves be manipulated into creating wealth for big business at our own expense.
Stop the madness. Fight back. Use your energy for something more worthwile.
I’ve been looking at the connection between obesity and the spread of diet advertising across the world. There is a connection.
In countries such as Japan, Fiji, Africa, China, the Phillipines, India and Pakistan, eating disorders were virtually non-existent before their cultures were flooded with the dieting message. Now anorexia and bulimia are growing in an exact parallel to their exposure to Western media, the skinny ideal and adverts for Slimfart.
Also, we all know that obesity is also on the rise in these countries.
This is not news. What’s really strange, though, is the lack of connection between the reports about the rise of eating disorders in non-western countries and the reports about the rise of obesity. If you look at the media coverage on these two problems: eating disorders and obesity, it’s like they are two entirely different things. It’s like this connection is being deliberately severed.
But if you read medical papers, studies and trials about weight problems, you can see that there is a connection, that obesity and overweight are exactly the same as eating disorders. Obesity IS an eating disorder – or rather the physical side effect of an eating disorder.
Here’s the thing, according to ‘experts’ like the World Health Orgainisation and the Obesity Task Force and all of the health media:
- eating disorders are caused by dieting and disturbed body image.
- obesity is caused by greed and lack of self care.
The former is to be treated by getting the anorexic or bulimic to stop dieting and the latter is treated by getting the fat person to go on a diet. And:
- eating disorders are seen as the fault of our culture and the pressure to conform to a thin ideal by dieting and not the fault of the victim.
- obesity is considered the fault of the sufferer.
If I ask myself how this can be, I get pulled towards the massive pile of research papers in my loft that give evidence of diet and pharmaceuticals industry control over the media and governments and their pouring in of billions in sponsorship money for university run medical trials into obesity cause and treatment. Treatment which, surprise surprise, always weighs very heavily in favour of dieting and drugs.
Here’s just one example, from Paul Campos, journalist and law professor at the University of Colorado, who was present at one of the pharmaceutical industry’s lavishly laid on attempts at bribing scientists into spreading the ‘obesity’ message. Read it here.
For those of you who are too lazy to click the link, here’s an extract:
‘I listen to the guest on my right explain what’s really going on here. A well-known scientist, she has been to many a gala luncheon in her time, and her cynicism could startle even a lawyer.
“The point of all this is to buy us off,” she tells me. By “us” she means the scientific community, and the item she believes is being purchased is the community’s consensus opinion on various matters of economic interest to transnational corporations.
Specifically, she believes the pharmaceutical industry is conducting a highly successful campaign to transform so-called “overweight” and “obesity” into diseases that require treatment. She describes how last month the drug companies bought a bunch of first-class airline tickets to Australia, and put up a gaggle of doctors and scientists in a luxury hotel in Sydney, where they were paid handsome speaking fees to speculate on what could be done about the “global pandemic of obesity,” as one of them put it.
“They gave talks about getting kids to watch less TV, getting soda out of the schools, making office workers take the steps instead of the elevator, and convincing people to not drive as much,” she tells me.
“The drug companies just laugh. They know perfectly well none of that stuff is going to work.”
What the pharmaceutical industry is doing, she explains, is subtly and not-so-subtly manipulating expert opinion, for the purpose of softening up the regulatory process that even now is beginning to evaluate the next generation of weight- loss drugs.
It is, when you think about it, an extraordinarily good investment. When it comes to the world of legal bribery, academics are notoriously cheap dates. Fly us to a scenic location, feed us a few fancy meals, and throw in a flamenco dance or two, and the next thing you know the “experts” are all getting with the program.
In this case, the program is to keep repeating the word “obesity” over and over again, like some sort of pseudo-scientific mantra, even though, as my dinner companion points out, there’s hardly any evidence that the increasing weight of the population is actually a health problem, and no evidence that the public health establishment’s current definition of what makes a person “overweight” makes any sense whatsoever.’
I know this is the pharmaceuticals industry but the diet industry is doing the exact same thing and the more we’re convinced to diet, the more problems we’ll have with eating and the more we will be made miserable about our weight. Sitting ducks for more pressure from the diet industry or inventors of weight loss drugs. So next time you see a diet advert or any kind of pressure to look thinner, look closely at what effect it really has on you. If you do have problems with food, it will make you feel bad about yourself and drive you towards food and not away from it.